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Goals + Objectives

What are you hoping your content helps you achieve? Think long-term goals (like brand growth or visibility) and short-term objectives (like launching a product, increasing engagement, or refreshing visuals).

Core Message

When someone sees your content, what’s the one thing you want them to instantly feel or understand about your brand?

Tone + Personality

How should your brand sound and feel? Give us 3–5 words that describe your brand’s personality (ex: bold, elevated, fun, editorial). Also, how do you want it to evolve?

Audience + Demographics

Who is your ideal audience? Include demographics (age, location, gender identity, income level) and psychographics (interests, behaviors, habits, goals). Where do they hang out online? What kind of content do they respond to?

Current Perception

How do people currently perceive your brand and content? Is there anything that’s outdated or misaligned with who you are now?

Desired Mindset

How should your brand be perceived through content? What shift in tone, style, or message are you aiming for?

Desired Action

What do you want your audience to do after seeing your content? (Ex: Follow, buy, book, share, remember your brand, click a link, feel inspired, etc.)

Competitor Landscape

Who do you consider your main competitors (local + national)? Any competitor brands whose content you admire or dislike—and why?

Aesthetic Direction + Content Inspiration

What kind of vibe do you want your content to have? Think colors, mood, styling, energy—drop a few keywords (ex: clean, editorial, moody, nostalgic, warm, playful, bold). Are there any creators, brands, or campaigns whose content you love? Feel free to share links, Pinterest boards, IG handles, or examples of content types (like vlog-style Reels, stop-motion, product-focused, etc.).

Limitations or Boundaries

Any creative restrictions, sensitivities, or boundaries we should respect? (Ex: No on-camera appearances, no bold colors, must stay within brand guidelines, etc.)

Timeline

What is your ideal timeline for creating and launching this content?

Extra

Any other details, requests, or context we should know?

Let’s work together