Let’s work together Name * First Name Last Name Email * Phone (###) ### #### What are your goals for this launch? Tell us what success looks like. Are you focused on visibility, building community, generating leads, or selling a product/service? What’s your brand all about—mission, purpose, origin story? Give us the story behind the brand: what inspired it, who it’s for, and what you stand for. Name + Social Handles Do you have a name for your business? Have you acquired any social handles? Core Message When someone first comes across your brand, what’s the one thing you want them to feel, understand, or remember? Tone + Personality How should your brand sound and feel? Drop 3–5 words that describe the vibe you’re going for (ex: confident, grounded, no-BS, motivating, luxury, clean). How do you want your audience to feel after interacting with your brand? Target Audience Who are you trying to reach? Include basic demographics (age, gender identity, location, etc.) + psychographics (lifestyle, interests, pain points, fitness goals, behaviors). Platform Presence Where do you plan to show up online? (Check all that apply) Instagram TikTok Website/Blog Email Newsletter YouTube Other Competitor Landscape Who do you see as your competitors or peers—locally or nationally? Any brands you admire or want to avoid emulating? Aesthetic + Content Direction What kind of vibe do you want your brand + content to give off? Keywords, references, or content styles you like? Drop links, IG handles, or Pinterest boards here. Website Goals What do you need your website to do? Ex: book clients, sell a product, grow your list, tell your story, etc. Content Needs Any specific types of content you’re hoping for (educational, workout-focused, intro video, testimonials, product-focused, etc.)? Creative Boundaries + Must Haves Any strong preferences, no-gos, or brand guidelines we should follow? Launch Timeline When are you hoping to launch? Any key dates we should know? Anything else we should know? Any additional context, notes, or dream ideas? Drop it here. Thank you!
